1) Read the articles, “3 Five-Minute Social Media Tasks that Add Value to a PR Retainer,” “The Power of Social Media Analytics,” and “Winning Social Media Strategies for Public Relations (Links to an external site.)Links to an external site..”

Based on the text and the articles, select an organization’s social media venues (e.g.,the organization’s web site, Facebook page, Twitter feed, or LinkedIn) and answer the following:

• How does a public relations professional get the most from a blog?
• How does a public relations professional get the most from a Twitter feed?
• Why is it an advantage for a public relations professional to create hashtags on Twitter?

Use specific examples from the selected organization’s social media venues.

2) After reading Chapter 7 and the information about pitch, either compose a one to two paragraph pitch letter, find a pitch letter via the Internet, or look at the case study pitch letter in the text. Assess how each of the elements of the pitch letter secures positive publicity for the organization. Discuss any suggestions or recommendations for improvement.

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