Explain-the-Challenges-of-the-New-Product-Development-Process-

Week 4 – Assignment: Explain the Challenges of the New Product Development Process

Instructions

For this assignment, develop a table in which you include the following:

Explain the steps and the main task that need to be completed in the new product development process.

Explain why these steps are important?

Describe the challenges that are presented in each step?

In addition to the table, include an introduction, summary and conclusion.

Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 3-5 pages not including title page and references

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

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Criteria
	Content (7 points)	Points
1	The table explains the steps and the main task that need to be completed in the new product development process.	2
2	The table explains why these steps are important	2
3	The table describes the challenges that are presented in each step	2
4	The summary consolidates the key points of the NPD process	1
	Organization (3 points)
1	Paper is 3-5 pages (organized and presented in a clear manner) with correct spelling, grammar, and sentence structure. Included a minimum of three scholarly references published in the last five years, with appropriate APA formatting applied to paper and to citations and paraphrasing,	2
2	Includes a table, introduction, summary and conclusion	1
Total		10

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