Assignment 3: Resource and Competitive Position Analysis
Using your text book, the AUO library and the Internet, research Panera Bread Company.
You have been hired by Panera Bread Company as a consultant to assess their internal and external environments in relation to their current competitive strategy. You are scheduled to meet executives at Panera Bread this week to discuss your assessment and recommendations. In preparation for your meeting, discuss the following in 2-3 pages:
By Wednesday, September 14, 2016, submit your assignment to the M1: Assignment 3 Dropbox.
Assignment 3 Grading Criteria |
Maximum Points
|
Provided a comprehensive SWOT analysis and explained the company’s overall attractiveness of their situation. |
40
|
Examined and explained the company’s core competencies and/or distinctive competencies. |
30
|
Demonstrated specific recommendations based upon findings that strengthen their competitive position. |
20
|
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. |
10
|
Total: |
100
|
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