Informed consent is defined as a “procedure for ensuring that research participants understand what is being done to them, the limits to their participation and awareness of any potential risks they incur.â€
Reference
Social Research Association (2003). “Ethical Guidelines.†Available online at: http://the-sra.org.uk/research-ethics/ethics-guidelines/.
Questions
- Why marketing researchers should be concerned about securing the informed consent of the participants?
- As marketing research shifts to both online and social media data, how important remains to secure an informed consent?
- On social media, who grants consent?
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