Why-marketing-researchers-should-be-concerned-about-securing-the-informed-consent-of-the-participants-

examine how current policies impact how you as a nurse provide health care
May 24, 2021
Health Promotion and Community Resource Teaching Project
May 24, 2021

Why-marketing-researchers-should-be-concerned-about-securing-the-informed-consent-of-the-participants-

Informed consent is defined as a “procedure for ensuring that research participants understand what is being done to them, the limits to their participation and awareness of any potential risks they incur.”

Reference

Social Research Association (2003). “Ethical Guidelines.” Available online at: http://the-sra.org.uk/research-ethics/ethics-guidelines/.

Questions

  1. Why marketing researchers should be concerned about securing the informed consent of the participants?
  2. As marketing research shifts to both online and social media data, how important remains to secure an informed consent?
  3. On social media, who grants consent?
 
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