Post your 75-150 word response to the question(s) below. Please, include in your responses, any personal or professional experience lived in the past, or present and a question derived from your research to the class. Post your answers identifying a, b, and c in your response.

1. a) Why is total customer service so important?

2. b) What happens if a product or service does not actually meet its perceived performance or customer expectations?

3. c) How can relationship marketing benefit a company

4. How has GE unified its various brands under one marketing umbrella (or brand)?

5. How has Twitter gone from a US-based company to a global entity?

6. a) When is standardization applicable in international marketing?

7. b) When is adaptation applicable in international marketing?

8. c) Might standardization and adaptation result in diminishing returns? Explain with an example.

9. What are some specific branding guidelines for small business?

References

Kotler, P. T., & Keller, K. L. (2016). Marketing Management (15th ed.). Retrieved from The University of Phoenix eBook Collection database.

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