I have attached the case study to base the response of these questions in APA format. Maximum 300 words for each question, 600 total

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company?

2. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets?

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