It is very easy to get bogged down in data and metrics. Identifying the most important data and metrics is essential for providing meaningful analytics about your social media performance.

What are the most important things we need to measure when it comes to social media performance for political and advocacy campaigns? Why?

What are the most important things we need to measure when it comes to social media performance for media outlets, think tanks and other policy content producers? Why?

What are the most important things we need to measure when it comes to social media performance for government agencies and legislative offices? Why?

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