Unit 1 IP
Introduction to Market Research
NO Abstract! Does NOT Count!
5-7 pages; minimum 5 academic/professional references published in last 5 years.
Assignment Objective: Explain the Value of Market Research, Competitive Analysis, and Customerâ€™s Buying Decisions and Switching Patterns.
You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooter and other mobility equipment. However, they have come to realize that competition is increasing and market share is getting tight. They note that most of their customers are new costumers and very few are repeat customers. They are concerned with customer loyalty. The medical supply company owner has asked you to train develop a plan to improve customer loyalty and train the staff.
The body of the resultant paper should be 5-7 pages and include at least 5 relevant peer-reviewed academic or professional references published within the past 5 years.
Absolutely MUST be Plagiarism Free! Absolutely NO BAD Websites To Be Used!
I Will Pay $15.00 For This Paper.
Reading Assignment: Berkowitz: Ch. 1-3; Jacobsen: Ch. 1-4