Topic: Target Market
Geography and Destination Selection Based on Target Market
Target Market: According to Armstrong and Kotler (2011), a target market is “a set of buyers sharing common needs or characteristics that the company decides to serve†(p. 625).
Reference:
Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Upper Saddle River, NJ: Pearson.
What kind of population diversity exists within the target market for the event? If you have an international group of attendees the choice of destination may be predicated on myriad factors.
For this Discussion please follow these instructions and then respond to the Checklist below.
There are six continents in the world. For purposes of this Discussion only four of them will be referenced here.
Based on the first initial of your last name see your assigned continent and choose a country from that continent for your response.
——————————-THE FIRST INITIAL OF MY LAST NAME IS C———————
Asia: A–G
North America: H–L
South America: M–R
Europe (European Union): S–Z
Do some research and select country destinations from your assigned continent to address the needs of 2 of the following international groups. Your selections must be different from your classmates.
Now based on your Reading in this unit address these items:
Checklist:
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