Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.

• Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company’s trend(s)? Think advertising, customer preferences, company issues, etc.
• What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?
• Click here to view the grading rubric for this discussion.

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