The Importance of Communication in the Public Sector

Memorandum (memos) are a common workplace writing format. For your assignment paper, you will first prepare an outline of the issues you will present in a memo and then you will write an analytical style memo with statements supported by research (primarily from our course materials in this scenario) – not an opinion piece. This assignment is based on the following scenario:

Imagine you are the Communications Director of the Arizona Division of Emergency Management. Your division director wants to ensure that the agency utilizes optimal communication methods. She has asked you to conduct research and write her a memo analyzing public sector communication and crisis communication. In your analysis include at least three lessons learned and/or key aspects regarding public sector communication from recent emergency situations (particularly Hurricane Katrina) AND highlight why communication is critical to public sector functioning.

For your outline, which is due no later than Sunday, November 8, you need to research public sector communication and crisis communication (in addition to the required readings for this learning module you should locate some other viable sources related to public sector communication and crisis communication).

Reading Assignments

[Click on the title links to download readings.]

Garnett, “Why Communication Is So Crucial To Government Success”

“Communicating Effectively” Garnett, J. L. (1996). Communicating effectively. In J. Perry (Ed.) Handbook of public administration (2^nd ed.) (pp. 665-681). Jossey-Bass.Garnett,

Garnett and Kouzmin,

“Communicating Throughout Katrina” Garnett, J. L. & Kouzmin, A. (December 2007). Communicating throughout Katrina. Public Administration Review, December 2007 Special Issue, 171-188.

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