Length: No set length. But it will likely be at least 15-25 pages including the screen snaps of your social media channels, social ads, example social media posts, etc.

Full paper and supporting materials (links and images) is due on Day 7.

Each student must produce a social media campaign project that includes creating a set of social media channels for an issue campaign and writing a strategic plan for the project. Students are required to fully launch and design each of these channels, populate them with content (posts and static), build functional Twitter Lists from your influencer lists ON TWITTER, and produce a report that documents what you have done and why you did it. The report will include a statement of strategic goals, screen snaps of each social media channel and a discussion of the strategic plan for using these channels to achieve the goals.

The final project should include:

• Revised version of your Campaign Strategy Memo
• Links to and screen snaps of all your social media channels
• Revised version of your Social Media Toolkit
• Revised version of your Social Media Ad Campaign
• Conclude with a discussion of your road map for how the campaign would be continued beyond the end of the class

Note: This report must be more than just slapping the earlier assignments together. Students are expected to revise and expand the earlier assignments to reflect feedback and additional work from the class. Embed all your images INTO the document (turn in only 1 document).

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