Ass # 1: Controlling or Not Controlling Your Brand
Tim Leberecht, the Chief Marketing Officer at NBBJ, is a communications expert, published author, and sought-after speaker on marketing issues, branding, and great design.
Review the following:
Using the University online library resources and valid Internet sites, research Tim Leberecht. Design a marketing campaign for a current product of your choice using the knowledge you gained in your research. You may use the same product you selected for Module 3: Assignment 2.
Complete the following:
Write your initial response in a minimum of 300 words. Apply APA standards to citation of sources.
By Friday, May 30, 2014, post your responses to the appropriate Discussion Area.
Ass # 2: The Brand Effect
In this assignment, you will examine how target market selection and positioning relates to brand congruency and brand equity.
Background:
Brands create immense value for a company. Developing and maintaining a brand for a product/service is a major initiative handled by the marketing manager. One of the most distinctive skill sets for this kind of professional is the ability to understand what key consumers are actually paying for when they buy a certain product.
Directions:
Write a 4-pages report in Word format. Utilize at least 3 scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Apply APA standards to citation of sources. By Monday, June 2, 2014, deliver your assignment
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