The Analysis
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:
This assignment will be assessed using additional criteria provided here.
Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “Iâ€, “weâ€, and “you†are not appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6–8 pages in length.
Please submit your assignment as a Word document in APA format using the attached template.
Submitting your assignment in APA format means that you will need a minimum of the following:
Please submit your assignment.
Individual Project Rubric
Grading Criteria |
Percentage |
Deliverable requirements addressed; understanding of material and writer’s message and intent are clear. |
35% |
Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences. |
20% |
Critical thinking: Position is well-justified; logical flow; examples provided where appropriate. |
20% |
Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable. |
10% |
Mechanical: No spelling, grammatical, or punctuation errors. |
10% |
APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.). |
5%
|
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