The final step in the Strategic Planning process involves formulating goals and objectives in response to the SWOT Chart.

In this section management states the planned actions in order to:

1. Use its strengths
2. Minimize weaknesses
3. Take advantage of opportunities, and
4. Neutralize threats.

The final section of your Company’s SWOT analysis is the most important. This is where you develop the strategic action for managements. Please ensure your recommendations are Specific Measurable Relevant and Time-bound (S.M.A.R.T.)

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