Blogging It

Companies large and small can engage in Public Relations (PR) campaigns that in addition to its promotion strategies can help keep the company’s name top of mind for consumers.

Using a small local company of your choosing, create a launch party for a new product or service. While the company is real, the product or service introduction many be fictitious.

WEEK 9 MAIN DISCUSSION POST:

Consider some of the benefits of public relations and discuss with your colleagues.

• Expound on 2 messages you want to send to the media about the company.
• List several publications or sites to target for the company’s PR.

Consider some of the benefits of public relations and discuss with your colleagues.

• Expound on 2 messages you want to send to the media about the company.
• List several publications or sites to target for the company’s PR.

If you are engaging in research, be sure to cite and reference the source(s) in APA format.