Name five examples of marketing decisions that may require policies. Briefly describe one such policy.

Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

David, F. (2011). 1. Strategic management: concepts & cases (Custom Edition ed., pp. 253-258). New York: McGraw-Hill Irwin.

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