3-4 pages double spaces not including the screenshot of the commercials.I already upload the introduction details in the file below, and here are the two ads you need to analyze.Uber Eats: https://www.youtube.com/watch?v=vtvmjLHdVlkPostmates: https://www.youtube.com/watch?v=2D1BlrP43-cIn this two videos, there are several ads, and you just need pick one for each of them to analyze and do the comparison.Tips from my professor:when analysis an ads?should talk about :1. Four empirical theories• Balance theory (celebrity endorsement)• Theory of planned behavior (norm pressure)• EPPM (fear appeal)• Elaboration Likelihood Model (detailed information vs. shortcut)• A Hybrid Model – FCB Grid (involvement – thinking/feeling)2. Three practical theories (which way they use)• Unique selling proposition (USP)• Emotional selling proposition (ESP)• Credo selling proposition (SCP)3. From 4P to banding4. Branding & adverting5. Branding as organization/person/..And also, all the power points i already uploaded as well in case you need them to find some more information.Also, I uploaded an example of my classmates assignment as a sample.

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