Assignment 3: Qualitative Research

Write a paper discussing the qualitative data collection and analysis you would recommend using to determine the price, placement, and promotion of a new health and energy beverage a company plans to add to its product line.  In your paper do the following:

• Identify and describe at least three appropriate qualitative research tools.
• Explain the advantages and disadvantages of each of the qualitative research tools you selected.
• Discuss what you believe to be the top three ethical issues in qualitative research. Justify your choices.
• Choose the qualitative method(s) that you feel would be most appropriate for this project and explain the reasons for your selection of that method.
• Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected.

Write a 3 to 4 page paper in Word format. Apply APA standards for writing style to your work. Utilize at least three scholarly resources in your response. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc.

By Wednesday, June 18, 2014, deliver your assignment to the M1: Assignment 3 Dropbox.