last one is my draft that she fixed below.

What does creativity look like in fashion marketing

When we talking about marketing, people always relate marketing to business strategies, marketing promotion etc… which sounds like tedious and strict major that has no connection to creativity. Does marketing need creativity?however, in my opinion, just like another creative major, marketing do need creativity, and also, there are plenty of creative people in this field. This is because, when marketers promoting products, they do need creativity for their new ideas for how to sell their goods better; for how to make it more influential and more notorious. Appropriately, marketers do need creativity. So, I summarized a few points about the features of a creative marketer has: love to try new things, know their customers and good at collaboration.main point

For creativity, there is a stage called the cognitive stage of creativity. As the author from video: “ how to be creative” said creativity has three stage Incubation (turning task), illumination (find the idea), and verification(craft the message).And in my opinion,a creative marketer always doing well on this stage, especially the illumination that they always find new ideas. Creative marketers always have new ideas; they know what is a need, and they also know what is something cool and fresh that people have never tried before and would love to buy. Demna Gvasalia, whose one of my favorite designer, who also runs his own business: vetements, Demna Gvasalia has some success example of promoting his brand in fashion, his case gives the best illustration of how a successful marketer is creative. Due to the report form I-D magazine “In Vetements’ world, nothing is left to chance. Guram discussed the issues facing the fashion industry today — “no one wants to think long-term” — and his strategies to stay forever exclusive, despite ever increasing demand.” When everyone is afraid of avoiding being forced to make markdowns, Guram created a new strategy: supply less than the demand. “We always supply less than the demand, so we’re always sold out. It’s easier to sell one piece less than the market wants, so you are sold out rather than to sell a piece extra, and it doesn’t sell. This is why we’ve been doing this and it’s been working so far.” This is how Guram explains. As a result, Vetements has become one of the most popular brands last year, due to the report from FT.com, Vetements achieved Sales target of 100 million euro in three years.

Secondly, what is important for a creative brand or marketer to know their new strategy? From my perspective, I think it is important to know their customers. This is because customers are the most important and the basic part of creating a new business promotion. Their willingness and taste are the ground rock of sale. “Hashtag Girl boss “ which is the best example for knowing customer to sale: “Nasty Gal has an ethos of self-empowerment and discovery, which is nicely weaved into all of its marketing campaigns.

As well as being the title of founder Sophia Amoruso’s self-penned book, the hashtag #girlboss is also the title of the Nasty Gal’s separate content hub.

Alongside long-form articles on fashion and general lifestyle, it is also the home of Girl Boss radio – a podcast where Sophia interviews various women who have made their mark.

A great example of a multi-channel campaign, it reflects the core values of the brand while subtly promoting it.” (Econsultancy.com) when I researched this hashtag on Instagram, there are 100million post about it, the customers’ interest and famous is what makes nasty gal famous and raked in almost $100 million in profits on 2012.

Lastly,as success marketers, they do not fight alone: they collaborate. Due to the article: “how to be creative”one of the speaker whose name Ramsey Nasser said: “ Good healthy collaboration will always make a creative process better

conversation is that really results of additional ideas that more than just the sums of individual peoples.” so collaboration is always a good choice for marketers.Since people already getting board on a single brand, some brands havecollaboration with another brand, which has good effects. It is necessary to remind Vetements again since it collaborated with 18 brands this helped them made a popular topic: the vetements effect.Due to the report from BOF: “ or its Spring/Summer 2017 runway collection, shown in Paris department store Galeries Lafayette during couture week, Vetements collaborated with no less than 17 brands, from Brioni and Manolo Blahnik to Levi’s and Comme des Garçons, to Champion and Juicy Couture. Vetements’ ability to attract such a wide array of partners, many of them specialists in their domain, attests to its rapid ascent and unique influence.”

Ultimately, whenever how a marketer promotes, as long as they doing benefits and net profits for their company, to make Contribution to the fashion industry, they can call a good marketer. In China, as a fashion- developing country, we still need many talents on fashion, there are more and more people enjoy this industry, I wish more and more creative people can make china’s fashion industry strong as another developed country.

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