In this module we are studying consumer behavior. An organization cannot persuade a customer to purchase a product or service without understanding the basics of “how people buy.”

In a two-page paper, address these following points

• Describe why businesses study consumer behavior
• Using one past major purchase (ex. Appliance, home, car) you have been involved in and describe the process using the five stages that people go through in the buying process
• Explain how the degree of involvement impacts the purchase process decision; include what your degree of involvement was for the product in the previous step
• Important to apply the 5 stages of purchasing.