1. name of temporary store report: social media campaign

2.Background of retailer, company, etc.

3.Research Generation Y (Research Information)

4.Gen Y Media Usage

5.Purpose of Social Media Campaign (i e., increase foot traffic in brick & mortar store, increase sales from this generation, promote store brand, increase awareness of private brands and labels).

6.Media campaign & Social Responsibility (How?)

7.Media campaign & Ethics

8. show media campaign

9. Citations

USE Power Point for this assignment. 1 slice work, 1 slice citations.

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