The message and actions needed from each campaign’s targeted audience is different based on what the campaign wants that audience to do and what value the campaign’s issue has to audience members. At the same time, the messages delivered to each audience cannot contradict other messages from the campaign.
Pick an issue. For your selected issue:
- Identify the target audience(s).
- Identify what the key message should be for each audience identified.
- Describe what actions each audience should be asked to take to achieve the campaign’s goal.
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