New Product Launch Marketing Plan, Part II

Complete a market segmentation for your buyers. Only provide data of the part that I have highlighted and bolded. No more than 250 words. This assignment is a continuation from the previous paper that I have attached.

·         Introduction and Conclusion – 

·         Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets – 

·         How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage –

·         Provide the product mix for your team’s new offering (energy drink) including features and benefits, branding, any other products in its line – 

·         Provide product differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees – 

·         Create a new positioning statement for your product, and provide justification for your new positioning strategy –