800 Words

Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:

• What sort of international orientation does it have?
• Do you think it is ethno-, poly-, or geocentric?
• What were the decision factors for the locations it chose to expand in?
• Did it have the core capabilities to succeed in those markets?
  • Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
• Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.