Instructions

Review the articles available on the following websites:

• The Center for Media and Democracy’s PR Watch
• Watchdog
• The Daily Wire

*Links to the websites above are being shared in order to strive to provide sources with diverse perspectives for this assignment.

Choose one article that is of interest. Evaluate the message of the article regarding “newsworthy effectiveness” and how that particular article may be favorable or not favorable to the company’s reputation. In addition, describe the tool and/or technique that was used in the public relations article. For example, did it include an interview, or was it a press release or a press conference?

The following critical elements must be addressed specifically:

• Message: Describe the overall message of the article and explain it’s effectiveness in communicating it.
• Reputation: How does the article impact the company’s reputation?
• Techniques: What tools and techniques were used and why?

Guidelines for Submission: Short papers should be formatted to be a double-spaced Word document, with 12-point Times New Roman font, one-inch margins, and APA format. Page length requirements: 1-2 pages, not including title page and references

Required Resources

Textbook

Corporate Communication: A Guide to Theory and Practice, Chapter 8

eBook: Reputation Management: The Key to Successful Public Relations and Corporate Communication

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