Micro vs Macro Marketing

– at least 4 resources, direct quotes, real-life examples to support the statement, from textbook also

– Define the differences between each

– Give organizational examples (Domestic & International)

– Identify their impact on business

– Identify their impact on society

– Identify Enviormental Elements that affect their Marketing Strategies (ie. Economical, Political/Legal Technological, Competiition, Ethics, Cultural/Social..)

-Conclusion

– Reference page

– Title Page

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