Library Research Assignment
You are to select 1 business that does not already have a Web site, and develop an Internet strategy for it. Most large corporations already have Web sites, so you may have to think of something on a smaller scale such as a local bike store. Sole proprietorship businesses that provide services like car repair, house cleaning, tax preparation, and that use the Internet and similar services are also good options. You will also consider and describe how the business that you select can use social media to achieve its objectives. Use the Internet and the library to research and analyze markets and competitors.
After selecting a business, you will need to answer the following questions:
Please submit your assignment.
Submitting your assignment in APA format means, at a minimum, you will need the following:
Individual Project Rubric
Grading Criteria |
Percentage |
Deliverable requirements addressed; understanding of material and writer’s message and intent are clear. |
40% |
Calculation methods, where required, are contextually appropriate, fully explained, and presented in a manner that is easy to understand. |
10% |
External research incorporated in the paper, if any, supports the writer’s position properly acknowledged and cited; direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s).) Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences. |
5% |
Critical thinking: Position is well-justified; logical flow; examples provided where appropriate. |
20% |
Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable. |
10% |
Mechanical: No spelling, grammatical, or punctuation errors. |
10% |
APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.). |
5% |
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