Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

• Discuss implementation activities that positively impacted customer satisfaction.
• Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.

By Saturday, October 26, 2013

Reading link too

General Distributors, Inc. (n.d.) Import beers. Retrieved from http://www.generaldistributors.com/index.php?
option=com_content&view=article&id=16&Itemid=37