I need this work in two-three hours!!! It is very important!!!! It shouldn’t be too long (1-2 pages) and it also shouldn’t be too complicated! But you have very small amount of time!!!!! Please, help me.

Select a product or service. Then, go into the field and observe consumers buying and/or using that product or service. Then, engage them and discuss what, how and why the purchased what they did and how they intend to use that purchase. 

Prepare a 1-2 page report indicating what you discovered. In this report, outline opportunities to improve the consumer’s buying or use experience. Also, indicate if you have uncovered new market opportunities for the company behind the product or service (e.g. a new use, a new solution, a new customer).