Market Segmentation and Targeting

Company and Product Identification:

Optimum Billing Solutions Company is a third party vendor that provides medical industry billing service. Instead of receiving separate bills from each department (i.e. radiology, histology, pathology, oncology, surgeon, etc.) they combine all of these bills into one complete bill for the customer and the insurance company.

Assignment:

Create a minimum of 250 words reporting the following for Optimum Billing Solutions:

• Identify your target market and what segmentation criteria you use to identify it.

Cite: peer-reviewed sources.

Format your paper consistent with APA guidelines.

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