Reflect upon your chosen company (Under Armour) and post information on the following:

• What is the background of the current market?
• What are the most significant sources of competition for this company?
• What are the significant industry trends that could impact your company?
• Provide a brief synopsis of the overall market and key segments.

Instruction:

Please compose a 2-3 paragraph response as identified above.

Follow the rubric requirements (attached).

Sources must be cited with APA format.

Plagiarism is unacceptable. Must be less than 20% copied from source.