Keurig Case Study

Review the Case 6-7: Keurig Inc. in “Cases for Part Six” of Strategic Marketing.

Write a 1,500 to 2,100-word paper (APA Format) in which you complete the following:

Discuss the appropriateness of distribution and channel strategies used for consumer sales.

Review the pricing strategies for consumer sales.

Are these strategies appropriate in today’s market? How would you change them?

What kind of promotions for consumer sales does Keurig have?

Are the sales promotions appropriate?

Recommend changes or additions.