January 12, 2021
January 12, 2021


Unit 4

Identify one of your favorite products that is in the maturity stage of the product life cycle. Be sure that you read previous student posts to make sure nobody else has already posted about the product you are selecting. Discuss how the company has managed and marketed the product in EACH of the stages of the product life cycle from introduction through maturity. What has the company done recently to ensure the product remains in the maturity stage and avoids decline?


Information from at least TWO scholarly research articles found in EBSCO or the online Bethel library on the topic being discussed must be included and cited in your initial post each week.

Do not repeat scholarly sources, ideas, products, or companies’ other students have already discussed in a previous post.

This requires that you READ the posts of others before making your initial post, especially if you are a late poster. Make sure your posts to classmates are robust and have a minimum of 250 words.

Read over the Important INSTRUCTIONS for Completing Discussion Boards below BEFORE making your posts. Be sure to follow the grading rubric when completing your work.

Reading Material Reference:

Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson.

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