Writing about something that you have strong feelings about will result in a more passionate essay. When the essay is passionate, the reader will feel the writer’s excitement and will more likely be carried along with the fervor of the arguments. Therefore, the reader will tend to agree with the writer.

• Logical appeals provide concrete reasons that explain why readers should accept a writer’s opinion, and evidence that supplies support for the reasons.
• Emotional appeals attempt to reach readers’ feelings through anecdotes (brief stories) and through word choice (connotations, associations, loaded language, and so forth).
  • Conceding the point (“giving in” or acknowledging opposing viewpoints) sends the message that the writer has thoughtfully considered both sides of the issue before making a decision. Therefore, the writer has more credibility.
  • Counter-arguing is important, because conceding the point without addressing your own viewpoint would be ineffective. Concede the point, and then follow up with your own arguments.
    • Paragraph 1: Introduction

    Introduce precise claim(s), distinguish the claim(s) from alternate or opposing claim(s) and create an organization that establishes clear relationship among claim(s), counterclaims, reasons, and evidence.

    • emotional argument included
    • Develop claim(s) and counterclaims fairly, supplying evidence for each while pointing out the strengths and limitations of both in a manner that anticipates the audience’s knowledge level and concerns.
      • Paragraph 2: Logical Appeal #1
      • Paragraph 3: Logical Appeal #2
      • Paragraph 4: Logical Appeal #3
      • Paragraph 5: Conceded point #1
    • Counterargument #1 included
    • Paragraph 6: Conceded point #2
      • Counterargument #2 included
    • Paragraph 7: Conclusion paragraph

    Provide a concluding statement or section that follows from and supports the argument presented.

    • emotional appeal revisited
    • call to action included
  • Your essay should contain seven paragraphs total. Remember, actual page length will vary, so there is no minimum or maximum requirement.

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