You have been hired by McDonalds UK to work in its Corporate HR division with responsibility for further improving its reputation as an employer.

• Undertake a brief SWOT analysis for McDonalds’ position in the labour market and discuss the people management implications of that SWOT analysis.
• Set out your principal recommendations as to the steps the company should now take in order to further re-brand itself positively as a good employer.
• What wider purposes could be served for the company if it succeeds in further turning round its image as a poor employer?

Guidance:

• You are expected to demonstrate an awareness of relevant concepts underpinning the Human Side of Management as a field of study
• Critically reflect on the key debates, arguments, criticisms relating to people management that arise from the case study.
• In addition, you are expected to show theoretical depth and breadth on arguments and recommendations relating to Management of people.

Finally, demonstrate a critical awareness of the contemporary and competitive business environment as the context within which management of people takes place.

PLEASE READ THE CASE STUDY BEFORE .

VERY IMPORTANT NOTE:

> 2500 words + or – 10% (not including contents and reference list)

> You need to support your work with reference to academic sources (e.g. books and journal articles) as well as examples of organisational good practice (e.g. practitioner magazine articles / websites – chosen carefully). Use Harvard referencing style (see the Learning Resources website: http://lrweb.beds.ac.uk/guides/referencing).

> 10-15 Reference.

> 0% plagiarism.

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