Review the      Terminal Course Objectives

• How will      accomplishing these objectives support your success in management?
• What risks      or challenges might a health care manager encounter if he or she has not      mastered these objectives? Explain your answer.

Course Objectives:

• Analyze       and differentiate the options offered by multiple marketing research       firms to ascertain the best method for gathering customer perceptions       about healthcare services and organizations.
• Assess       the cost of various marketing methods used by healthcare organizations       and the potential return on investment.
• Describe       the various marketing media options available for healthcare       organizations and their potential for building awareness and sales.
• Explain       how marketing results are gathered and assessed for healthcare       organizations.
• Plan a       marketing strategy for a healthcare organization that increases market       awareness in a target market

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