How to write style and presentation arguments?

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Assignment:

Find a print presentation you find effective. Study it carefully and define what aspects you find effective, and why, drawing on information from the textbook. Then find a print presentation you find ineffective. Study it carefully and define what aspects you find ineffective, and why, drawing on information from the textbook. Then make recommendations on what you would do differently to make it more effective, and why.
Find a multimedia presentation you find effective. Study it carefully and define what aspects you find effective, and why, drawing on information from the textbook. Then find a multimedia presentation you find ineffective. Study it carefully and define what aspects you find ineffective, and why, drawing on information from the textbook. Then make recommendations on what you would do differently to make it more effective, and why.
Find a short op-ed piece – 4-5 paragraphs – from the past week’s newspaper. Rewrite the story to be read aloud to a live audience. Then make a list of all of the changes you made.
Find a short multimedia presentation on YouTube or other site that features short video lectures. Watch the presentation and write a critique on the speaker’s delivery, multimedia tools, language, effectiveness, etc. Explain what was the most memorable part of the presentation, and why. Also write constructive feedback to provide to the speaker in order to increase the presentation’s effectiveness. (Include the link to the video in the submission.)