How should the needs of the audience/consumer affect this kind of communication?

Executive Summary & Presentation
October 23, 2019
When a primary care physician takes care of a patient, this might be referred to as what type of channel?
October 23, 2019

How should the needs of the audience/consumer affect this kind of communication?

DUE IN 8-10 HOURS!

Assignment:

Write a complete 1-2 pages paper addressing the details below:

Podcast: https://99percentinvisible.org/episode/best-enjoyed-by/

Listen to this podcast on expiration dates and food labels. After you’ve listened to the entire podcast, please discuss the following questions with your group:

  • 1. Given that there seems to be little (if any) relationship between expiration dates and food safety, what is the responsibility of the companies that package food?
  • 2. Is it up to the company to ensure that the consumer understands the difference between a “best if used by” date and an “expires on” date?
  • 3. How should the needs of the audience/consumer affect this kind of communication? Please explain your answer. Be specific.

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