Directions:

Based on the PACES lecture you reviewed on the previous page, re-read The Coddling of the American Mind and complete this PACES worksheet.

Directions:

One of the easiest way to practice rhetorical analysis is through ads. Please watch the following (funny) sample rhetorical analysis:

Then, based, on what you saw, do you own short ad analysis. You may choose a TV ad or a magazine ad. If it is a TV one, add the link to it to your assignment (find it on YouTube). If it is a magazine one, take a picture of it and add it to the assignment.

Then, do what the speaker did in the video:

1. Identify the audience.

2. Identify the purpose. (What is the ad trying to convince you to do, usually buy something, but why?)

3. Identify ethos/pathos/logos/tone.

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