In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

1. Health Care Organization Profile
2. Communication Plan
3. Marketing Plan
4. Community Collaboration Plan

Part 1, “Health Care Organization Profile,” should include the following components:

1. Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
2. Mission, vision, and goals
3. Bed number
4. Type of services provided
5. Volumes
6. Quality indicators
7. Financial performance indicators
8. Human resource challenges
9. Diversity issues
10. Community population statistics

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