You have been asked to consult with the Google marketing team. They are specifically looking for recommendations as to how Google could be successful in the display advertising business. You should include an analysis Google’s philosophy about advertising and their pricing strategy. Your recommendations should include areas of growth that Google should pursue in the future. Use the video and text as a reference.

http://www.viddler.com/embed/bf7fc9fa (Links to an external site.)Links to an external site..

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