The Gestalt Principle of Perception suggests that our brains like to organize information that we encounter, helping us make sense of what is in our world. We often place things that we see into patterns or forms and is highly cultural – what we fit to form/pattern is associated with what we grew up with or interact with on a daily basis. In the marketing world, many psychological theories are utilized to help sell products and gain loyalty; this is also true with company logos. Companies will spends thousands of dollars to create a logo that is constructed with simple images, but when viewed as a whole the perception offers a different story.
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