Unit 3 DB (Financial Forecasting and Data Analysis)

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

There are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patient’s accounts. With the change in focus toward the patient as consumer and increasing number of health plans that are high deductible, patients are becoming more involved in deciding where they go for their healthcare needs.

To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.

• List 3 marketing approaches you would use to target potential patients and health care insurance companies.
• Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection..
• How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments?

  Some marketing strategies may include the following:

  o Social Media
  o Television/Radio
  o Telemarketing
  o Direct Marketing to customers and referrals

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Unit 3 DB (Medical Technology)

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Library Research Assignment

Technology in health care has made it possible for patients to use devices to access their medical information, monitor vital signs, take tests at home, and carry out a plethora of other tasks that could only previously be conducted inside the doctor’s office (Topol, 2013). This enhanced technology is one of the many reasons that there has been a shift from inpatient to outpatient care. Although patients have benefited greatly from health care technology, there are also downsides to technology, such as how it has affected the cost of care. For this Discussion Board assignment, you should complete the following:

• Provide a definition of outpatient care.
• Discuss 2–3 ways in which technological innovations have impacted, or will impact, the delivery of care in the United States.
• Discuss 2–3 ways in which technology has had, or is expected to have, a detrimental impact on the delivery of care.

The use of at least 2 scholarly references is required.

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Unit 3 IP (Medical Technology)

The use of health information technology (HIT) has increased dramatically over the past decade, resulting in the federal government enacting several pieces of legislation such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Health Information Technology for Economic and Clinical Health (HITECH) Act of 2009. Continuing to build on your proposal for a healthcare facility from Weeks 1 and 2, you are assigned to research and discuss the following:

• Discuss the financial and health benefits that can be realized by implementing an electronic health record (EHR).
• Research and explain the estimated cost of implementing an EHR and the estimated cost of managing an EHR over the long run.
• Discuss current security concerns surrounding HIT and the EHR.
• Discuss how electronic health records can be used for decision-making and problem-solving.
• Choose 1 piece of federal legislation (e.g., HIPAA, HITECH Act, Meaningful Use), and discuss the requirements that legislation imposes on the use of HIT and the EHR.

Note: You must use at least 3 scholarly references.