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Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society. Please evaluate the usefulness and tone of the letter and the questions and format of the instrument.
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Dear ASTD Member:
The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes and fill out the questionnaire as soon as possible, because the sooner the information is returned to me, the better.
Sincerely,
Director of Membership
Questionnaire
Directions: Please answer as briefly as possible.
- With what company did you enter the field of training?
__________
- How long have you been in the field of training?
__________
- How long have you been in the training department of the company with which you are presently employed?
__________
- How long has the training department in your company been in existence? __________
- Is the training department a subset of another department? If so, what department? __________
__________
- For what functions (other than training) is your department responsible? __________
__________
- How many people, including yourself, are in the training department of your company (local plant or establishment)?
__________
- What degrees do you hold and from what institutions?
__________
Major _____ Minor _____
- Why were you chosen for training? What special qualifications prompted your entry into training?
__________
__________
- What experience would you consider necessary for an individual to enter into the field of training with your company? Include both educational requirements and actual experience.
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