A smaller network carrier (hub and spoke airline) is considering expanding its product by adding a new route connecting its hub with the “fortress hub” of a global network carrier (see Doganis sections 9.6 & 9.7).

In this discussion forum, address the following:

Choose any one of the topics below and discuss its applicability to the entry decision.

-Predatory Pricing to Lessen Competition

-Raising Rivals’ Costs to Lessen Competition

-Price Discrimination as a Strategic Tool

-Penetration Pricing to Overcome Network Effects

THIS ONLY NEEDS TO BE 2-3 PARAGRAPHS. PLEASE PROVIDE ANY REFERENCES/LINKS USED.

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