• Question 1: Discuss the various factors which have caused Oreo to customize its marketing mix across country or culture. Have its globalization efforts been successful in meeting local needs? Could it do more? Explain.
• Question 2: What is the core Oreo “brand image” globally? What sorts of advertising approaches has it used to communicate this image?

link to article http://bevideos.mhhe.com/business/video_library/00…

link to chapter slides https://fiu.blackboard.com/bbcswebdav/pid-6512634-…

https://fiu.blackboard.com/bbcswebdav/pid-6512634-…

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