Hi there,

Below is the instructions for this assignment. I also attatched the notes that i wrote on, so you can follow it. Feel free to add more please.

Consumer Purchase Decision: For this assignment, document, describe, and analyze a purchase of a sports-related product or service. An appropriate submission includes: (a) the chosen purchase; (b) where, when, and why the purchase occurred; and (c) your personal thoughts and beliefs during the pre-purchase, purchase, and post-purchase decision phases.

You may want to follow/reflect upon factors or forces that influence behavior or buyer behavior; ** we will go into greater detail in class.

1. Internal or Psychological – motivation, perception, beliefs and attitudes
2. Social factors – family and social roles and status, workplace, hobbies, leisure
3. Cultural factors – influenced by family and friends, cultural environment or society
4. Economic factors – financial status, purchasing trends, balancing this or that
5. Personal factors – characteristics of each consumer; age and way of life, your purchasing power, lifestyle

Each submission should be no longer than (2) pages. You may email the paper.

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