Conformity and obedience are forms of social influence, one of the subfields within social psychology. Conformity research addresses the influence the group majority has on individual and group behavior. Sherif and Asch conducted seminal studies on conformity. These researchers and others provide a clear picture of the influence of a group majority on the individual and factors that influence conformity. Research also provides insights into how a minority can influence a group (Fiske, 2014).

For this Discussion, review this week’s media program, Week 6: The Virtual Office. Consider how conformity occurred in the virtual office and describe the conditions that led to conformity.

Required headings

a brief description of two conditions in the media that led to conformity and explain why.

Using the current literature, explain one way to alter the conditions in the scenario to prevent conformity.

Finally, provide an example where conformity might be good and explain why.

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