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)Analyze the meaning of the food itself. Address the following questions: What are the origins of the meal/main dish, either historically or particular to your family? What do the dishes represent (to you personally, to your family, symbolically, etc)? Answer in 300-300 words, and make sure to include references to course material (i.e. readings and supplementary videos).

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M9 – Assignments

This module’s work focuses on Service Pricing, Exam 3 and course assessment.

For this module, complete the following:

1. For each chapter covered in this module:

– Review the Chapter Topics, Chapter Objectives, and PowerPoint slides.

– Study the chapter in the text/e-text. Make notes, highlight, and review anything that you think might be important.

2. Submit Service Marketing Journal Post 15.

3. Submit the written portion of your Service Blueprint Project that you started last week.

4. Take EXAM 3. It will be available to you in this module folder from 12:01 AM on 25 July until 11:59 PM on 28 July. It is a closed-book, proctored exam. This exam is comprehensive but the most recent five chapters will have more questions. You will have 120 minutes to complete this exam.

5. Complete the two bonus opportunities explained in the Announcements for Module 9.

Chapter 15 Topics

• Three Key Ways that Service Prices Are Different for Consumers

• Approaches to Pricing Services

• Pricing Strategies that Link to the Four Value Definitions

• Technology Spotlight: Dynamic Pricing on the Internet Allows Price Adjustments Based on Supply and Demand

• Global Feature: Unique Pricing Around the World

• Strategy Insight: “Congestion Pricing” as a Strategy to Change Driving Behavior in Big Cities

Chapter 15 Objectives

1. Discuss three major ways that service prices are perceived differently from goods prices by customers.

2. Articulate the key ways that pricing of services differs from pricing of goods from a company’s perspective

3. Demonstrate what value means to customers and the role that price plays in value.

4. Describe strategies that companies use to price services.

5. Give examples of pricing strategy in action.

Service Marketing Journal Review

Please Review all your Service Marketing Journal submissions. Identify which 3 service marketing concepts you think are absolutely most important to your particular service firm. In a post, identify these 3 service marketing concepts and justify why you think they are so important to your firm’s future success.

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• Instructions:
  1. You have one hour to finish this exam from the time of accessing the folder. Please keep track of time so you don’t fall behind
  2. You will answer the exam on Excel. Open a new excel file and save it with your name. There are three questions and should be answered as follows:
     1. Rename the first sheet to “Question 1”. You will answer the first question on this sheet. The first question is true or false. Insert a “T” for True and “F” for false in the appropriate row. Row 1 indicates sub-question 1, row 2 indicates the second question and so on. Do NOT restate the question. Very simply, enter a T or an F in the appropriate row. That’s it.
     2. Rename the second sheet to “Question 2” and answer Question 2 entirely on it. Show all your work on excel. Rename the third sheet as “Question 2 Continued”. Part 5 of question 2 requires answering in a completely different sheet.
     3. Create a new sheet call it “Question 3”. Answer Question 3 entirely on it.
  3. Submission: After you provide your answers in the four sheets, upload your excel sheet near where you downloaded the midterm on MyCourses. Do NOT email it to me unless you have technical difficulties.
  4. Technical Difficulties: If for whatever reason, your MyCourses goes offline unexpectedly or does not allow you to submit then please feel free to email me your midterm. You still have only one hour. For your information, MyCourses provides me with a time-log of all your log-ins and log-outs and so I have a clear record of when you downloaded the midterm.
  5. Late Submissions: Late submissions will NOT be accepted. Your MyCourses session will terminate after one hour. If you experience technical difficulties, then you must email me with your excel midterm within one hour as well. In a situation where you neglect submission on time and you’re late five – ten minutes after the hour then you will be counted as having missed the midterm. Your grade will be imputed using the second midterm as indicated on the Syllabus.
  6. Questions during the midterm will be accepted via email. This is not a classroom; however, and so keep in-mind that email is not as fast as face-to-face interaction.

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Supply Chains may be efficient but not always effective. Why is it important to create a balance of efficiency and effectiveness in the supply chain?

Write a 700- to 1,050-word paper that does the following:

• Identifies two areas within your supply chain that are efficient but not effective.
• Explains changes that can be implemented to maintain efficiency and improve effectiveness.

Format your paper consistent with APA Guidelines.

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In this assignment, you will be conducting an informal health assessment of yourself, your immediate family, and community to develop a health promotion plan for your family. The final submission will include three parts: 1. Family Portrait (1–2 pages), 2. Community Portrait (1–2 pages), 3. Health Promotion Plan (5–7 pages).

Preparation Step 1: Family Health Portrait

Tasks:

Using the My Family Health Portrait website <https://familyhistory.hhs.gov/fhh-web/home.action>, conduct an assessment of yourself and your immediate family.

In a 1- to 2-page report:

• Summarize the findings of both your assessment and your immediate family.
• Identify positive health habits you or your family currently practice.
• Identify health risk factors (stress, lack of exercise, poor or inadequate nutrition, smoking, obesity, etc.) in yourself and family members.

Preparation Step 2: Community Health Portrait

Tasks:

Conduct a “windshield survey” in which you drive through your community and assess and record the following characteristics and resources:

• schools
• health care
• social or human service agencies
• types of transportation
• types and condition of housing
• recreation facilities
• ethnicities and religions
• shopping
• restaurants/bars

In a 1- to 2-page report:

• Summarize the findings of your community assessment.
• Identify health support resources provided in your community.
• Identify health risk factors in your community.

Preparation Step 3: Health Promotion Plan for Family

Tasks:

Based on the information gathered in your individual, family, and community assessments and from scholarly resources, develop a health promotion plan for your family.

In a 5- to 7-page plan:

• Summarize family health portrait including the strengths and risk factors.
• Summarize community health portrait including the strengths and risk factors.
• Identify at least three desired personal behavioral and health outcomes.
• Identify at least two desired family health goals.
• Recommend specific strategies for realistically achieving identified health goals. Explain how appropriate community resources can be utilized and how those goals will be met.
• Explain how, if implemented, these goals will benefit you, your current family, and future generations.

At the end of your plan, attach these three parts: 1. Family Portrait (1–2 pages), 2. Community Portrait (1–2 pages), 3. Health Promotion Plan (5–7 pages).

Submission Details:

• By the due date assigned, post your responses to the Submissions Area. Support your findings with examples and scholarly references. Apply APA standards to citation of sources.

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